Baking the page
Baking the page
For Partners
Stock The Happy Family Bakery products and grow your fresh bakery category. Trusted by 310+ retail partners across Ireland — from major supermarkets to independent stores.
— Why partner with THFB —
Baked overnight in Dublin, on your shelves before you open. Your customers taste the difference.
We read your sell-through daily and deliver exactly what moves — no spoilage, no dead stock.
Clean labels your customers read and trust. Premium craft baking at everyday retail prices.
One supplier, four brand stories. Cover Polish, Lithuanian, Romanian and multicultural shoppers.
Blas na hÉireann Gold, Silver, Bronze · IQFA Bronze. Your category buyers will notice.
Branded shelf-talkers, launch campaigns, social co-marketing — we help your sell-through.
— Onboarding —
Tell us your category gaps, volumes, delivery windows.
We recommend a starter range based on your shopper demographics.
2-week pilot with full marketing pack. No minimum commitment.
VMI kicks in, daily delivery, monthly business reviews.
Ready to grow your bakery category?